Your Google business profile description should be short and succinct. If you can make it work, the description should include the category keyword that you’ve listed yourself as with Google. This is a great way to improve the local SEO of your Google My Business account. Once your business is categorized into its main category, Google knows how to properly showcase your business to people searching for what you offer. From increasing sales to drawing in new business, improving your Google Maps ranking can benefit your business in a variety of ways.
What Searches Display the Local Map Pack on Google?
In some home services industries, up to 70% of Google searchers interact with the Google Map 3-Pack before making a purchasing decision. You can’t ignore those odds if you plan to maximize your local customer acquisition. Learn how LinkedIn Ads can generate high-quality webinar leads for just $4.40 each—well below the platform’s average cost. See the strategy that turned $875 in ad spend into nearly $3,000 in sales. Constantly look at updating your content and check on competitors onpage 1 to see what is working,” suggests Taylor.
- Social media feeds make your website more pleasing to the eye and eventually engage your visitors.
- This can often have a negative effect on your site overall bounce rate.
- At this point, you should start to see your site ranking higher in Google.
- Informational intent is the most common in SEO, but it’s not enough to simply create generic educational content.
Increase Organic CTR
These features can dramatically improve the amount of time someone spends on your website. If you want to test the speed of your website, there are online services such as Pingdom available for free. Aim to answer your user’s search query as soon as possible – i.e., within the first few lines of the article.
Google’s PageSpeed Insights is a good place to start your cross-platform testing as it measures load time both from a desktop and from a mobile perspective. Social signals refer to the number of shares, likes, and overall social media attention a piece of content gets online. Search engines use numerous factors to assess the quality of a website or page, including social signals. Ultimately more attention means a greater likelihood that your content will be shared and linked to. The first step to getting backlinks is to create high-quality, relevant content that people want to link to.
Implement Structured Data Markup for Local SEO
If you’re still not certain, try looking at your competitors and the categories they’re using. Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business SEO Anomaly profile. And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice.
Most content will see some level of decay over time in search results if it isn’t updated. Ideas, concepts, products, and information are all constantly evolving, and users’ changing expectations are aligned with that. As long as your site is technically sound enough to be crawled and rendered, quality content continues to be the number one ranking factor. With all that said, here are the fundamental ranking factors that should all be considered for SERP visibility. This is an issue for Google and for the SEO industry at large, because SEO pros are often looking way too deeply at the wrong thing and losing focus on what really matters.
