18 Proven SEO Strategies to Dominate Google Rankings & Drive Traffic
With over half of website traffic now coming from mobile devices, ensuring your site is mobile-responsive is crucial. Encourage your audience to share your content or create their own around your brand. Contests, challenges, or campaigns that require users to share your content with their networks can create a ripple effect, driving traffic back to your site. The more people interact with and share your content, the more likely Google is to take notice. When linking internally or externally, use anchor text strategically. Choose keywords or variations that describe the content of the linked page without overloading it with exact-match keywords.
When users search directly for your brand name, Google assumes they’ve learned about your company elsewhere, such as offline, digital advertising, or social media. The number of reviews on your profile absolutely influences rankings. As a result, your physical location will directly influence your rankings. Each time you submit a pin, another geo-coordinate, and mini-map appear on one of your pages, and your Map Pack rankings have a chance to increase. Directories like Yelp and Angi and social media platforms like Facebook and LinkedIn create NAP citations for your local business.
Keyword rankings fluctuate all the time as Google strives to deliver the best results. Start by really understanding Google’s motivation and how it works. Then, you can start to understand how to shape your approach to content and SEO strategy in order to rank. Good quality links do still have an influence on ranking, and a lot of SEO professionals would say they do still count. An integral part of content are the keywords and words on the page.
E-E-A-T is part of the Google Quality Search Raters Guidelines and not so much a ranking factor, but it is a guideline. Google’s Search Quality Raters Guidelines used to be a closely guarded document at Google that was eventually leaked online. Google now openly publishes the document as an example of what its Quality Raters are looking for when they manually review websites.
SEO vs. Google SEO
In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain. Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers.
Setting Up a Rank Checker
Analytify offers Landing Page Metrics on the Dashboard, providing an intuitive view of essential metrics within your site. This simplifies analysis and enables quick optimization to improve SEO and user engagement. Key metrics like engagement rate, bounce rate, sessions, and key events help assess how well these pages retain visitors and drive actions.
- If your content provides more value than competitors’, Google has good reason to rank it higher.
- Subsequently, Google reduced the number of displayed local business results from 7 to 3, making local exposure even tougher.
- Google’s algorithm favors websites that stay true to their expertise and create clusters of content about relevant topics, rather than targeting a bunch of disparate keywords.
- There are also links within the AI answer that show where information was sourced for individual sentences.
Ahrefs is a leading SEO suite that offers a collection of SEO tools to boost any domain. It is trusted by leading brands worldwide such as Adobe, Uber and Netflix. You can also build partnerships with other local organizations to improve your backlink profile. Consequently, installing the software on your website will give you an immediate chance to increase your rankings. Your GBP can earn justifications through website content (on the URL connected to your listing) or from informative reviews from your customers who mention specific service types. We know that Google Maps’ prominence ranking factor considers the popularity of brands that branded searches can influence.
Google’s ranking algorithms are designed to sort through billions of webpages to meet search intent. By offering the most relevant and useful results within the shortest time possible. Finding the right keywords is BHS Links only the first step in a comprehensive SEO strategy.
Your Guide to SEO for SaaS Businesses
Citations are an easy way to demonstrate expertise and trustworthiness in your content. It’s worth spending the time to optimise your content for clarity – Especially at the beginning of new sections and sub-sections. Formatting your answers this way gives Google the clear information they need and essentially proves what you’re saying is true with the supporting details.
